{"id":10029,"date":"2026-02-27T02:54:18","date_gmt":"2026-02-27T02:54:18","guid":{"rendered":"https:\/\/blueberry.org\/foodservice\/?page_id=10029"},"modified":"2026-04-02T14:30:51","modified_gmt":"2026-04-02T14:30:51","slug":"research-and-insights","status":"publish","type":"page","link":"https:\/\/blueberry.org\/foodservice\/research-and-insights\/","title":{"rendered":"Research and Insights"},"content":{"rendered":"
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\r\n Research and Insights <\/h1>\r\n
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We believe that data-driven decisions are the ingredients for long-term success. Below is a collection of research that demonstrates how blueberries can help support the evolving needs of foodservice operators and food manufacturers.<\/p>\n\n\n\n

Choose a report<\/p>\n\n\n\n

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Patron Demand Study<\/a><\/div>\n\n\n\n
Global Opportunity Assessment<\/a><\/div>\n\n\n\n
Market Report<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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\r\n PATRON DEMAND STUDY\u00a0 <\/h2>\r\n <\/section>\n\n\n

The best way to understand what foodservice patrons want to see on menus is to ask them. So, we did! We surveyed 1000+ consumers to get a better understanding of how they want to see blueberries menued across all types of restaurants. <\/p>\n\n\n\n

From sweet to savory and breakfast to dinner (and everything in between), we got the scoop on exactly what patrons want. <\/p>\n\n\n\n

We\u2019ve compiled the findings into one-sheeters (both overall findings and separated by restaurant type) for easy review, and have made the full study available for download as well.<\/p>\n<\/div><\/div>\n\n\n\n

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73%<\/p>\n\n\n\n

of patrons believe blueberries make a dish more appealing1<\/sup><\/p>\n\n\r\n <\/div>\r\n <\/div>\r\n \r\n\r\n \r\n \r\n \r\n\r\n<\/div><\/div>\n\n\n\n

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64%<\/p>\n\n\n\n

believe blueberries make a dish taste better2<\/sup><\/p>\n\n\r\n <\/div>\r\n <\/div>\r\n \r\n\r\n \r\n \r\n \r\n\r\n<\/div><\/div>\n\n\n\n

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70%<\/p>\n\n\n\n

indicate a willingness to pay more for dishes that include blueberries3<\/sup><\/p>\n\n\r\n <\/div>\r\n <\/div>\r\n \r\n\r\n \r\n \r\n \r\n\r\n<\/div><\/div>\n<\/div>\n\n\n\n

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72%<\/p>\n\n\n\n

say blueberries make a dish healthier4<\/sup><\/p>\n\n\r\n <\/div>\r\n <\/div>\r\n \r\n\r\n \r\n \r\n \r\n\r\n<\/div><\/div>\n\n\n\n

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59%<\/p>\n\n\n\n

wish there were more exciting and adventurous applications for blueberries5<\/sup><\/p>\n\n\r\n <\/div>\r\n <\/div>\r\n \r\n\r\n \r\n \r\n \r\n\r\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\r\n

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Topline Results<\/h3>\r\n \r\n \r\n
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Fast Food\/Fast Casual<\/h3>\r\n \r\n \r\n
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Casual<\/h3>\r\n \r\n \r\n
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Polished Casual\/Fine Dining<\/h3>\r\n \r\n \r\n
Download<\/div>\r\n <\/div>\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\n\n\n
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Download full study results<\/a><\/div>\n<\/div>\n\n\n\n
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\r\n 2020 Global Opportunity Assessment <\/h2>\r\n <\/section>\n\n\n

For food manufacturers looking to give their products a boost of blue, USHBC has uncovered insights on some of the strongest opportunities ahead. <\/p>\n\n\n\n

Our 2020 Global Opportunity Assessment sought to better understand which product categories and markets are driving blueberries\u2019 impressive global growth \u2013 and what makes a blueberry product successful. Here\u2019s what we found2<\/sup>: <\/p>\n\n\n\n