Boost Sales with Blueberries

Tap into people’s passion for blueberries to inspire and motivate them to enjoy more of the fruit they love, more often!

WELCOME TO THE BLUEBERRY RETAIL HUB

Leverage our turnkey content to enhance your ongoing marketing efforts, or work with our team on a custom program. We simplify the process by providing all the necessary resources to effectively promote blueberries to your shoppers. 

PARTNER WITH US

WHO WE ARE

The U.S. Highbush Blueberry Council (USHBC) is a federal agriculture research and promotion program with independent oversight from the United States Department of Agriculture.

Through collaboration and innovation, USBHC is moving the blueberry industry forward to bring buyers and consumers the best quality fruit and share the endless possibilities of blueberries in product innovation.

Our programming works to reinforce the craveability, versatility and unique benefits of blueberries, helping retailers to encourage their shoppers to Grab a Boost of Blue.

THE PROFITABILITY OF BLUEBERRIES

Blueberries attract high-value shoppers, and drive bigger baskets.

Baskets containing blueberries average a 2.3x higher price per trip.¹

$43.81

Without blueberries

$101.24

With blueberries

Blueberries generate more than $3.4 billion in retail revenue.²

More than 69 million households in the U.S. purchase blueberries.³

Over 606 million pounds of blueberries were sold in 2025.⁴

SOURCES

1. SPINS Household Panel Purchase Data, SPINS Revenue at Retail, North American Blueberry Council (NABC) Consumer Household Panel Data
2. SPINS Revenue at Retail
3. Nielsen Panel on Demand Homescan 2025, Federal Reserve 2025 Annual Data
4. Nielsen, 52 Week Period ending 12/27/2025

LEARN MORE

RETAIL SOLUTIONS

Your go-to destination for blueberry market information, insights and promotional resources.

What is Grab a Boost of Blue?

Grab a Boost of Blue is a category marketing platform and call-to-action that inspires and motivates consumers to enjoy more blueberries, more often!

Explore the following sections for tools that will aid you in converting demand for blueberries to actual sales.

Pos order form

Capture shoppers’ attention and encourage them to buy more blues with turnkey POS (point of sale) materials in a variety of designs and specs. Just fill out the POS order form below!

Order now

Brand assets

Access brand assets, including Blueberries brand guidelines, logos, digital shelf images, beautiful blueberry photography, and more.

Get brand assets

Promotional Tools Library

Our library of tools features ready-to-use digital marketing materials and social media assets for several promotional periods you may have planned throughout the year.

February

Holidays

Blueberry Industry Partners

USHBC is collaborating with blueberry marketer brands and industry stakeholders to boost blueberry demand and sales by featuring Grab a Boost of Blue on pack and in promotional materials.