Shopper and
Market
Research

The research is in! Blueberries in every form, from fresh to frozen to dried, have the power to drive sales and inspire purchases across categories. Discover how blueberries boost baskets and see the data for yourself.

Shopper Research

Research shows that Grab a Boost of Blue resonates with shoppers and blueberries drive the bottom line.

87% AND 68%

OF SHOPPERS INDICATED THEY WOULD PURCHASE FRESH OR FROZEN BLUEBERRIES ON THEIR NEXT GROCERY TRIP.1

57% AND 43%

OF SHOPPERS INDICATED THEY INTEND TO BUY FRESH OR FROZEN BLUEBERRIES AT LEAST ONCE A WEEK.2

Market Research

  • Blueberries are the premium berry and produce dollar growth leader. 3

  • Blueberries command a 60% price premium at retail relative to other competitive berries.⁴

  • Blueberries had the highest percent retail dollar growth in 2019, and 2020 is showing similar trend.⁵

  • Frozen blueberry volume sales have soared in 2020, up 40% vs. YA 2/22-6/27 2019.⁶

Get More Insight

1-2 FoodMinds Strategic Insights, USHBC Boost of Blue Communication Check, September 2020
3-6 FoodMinds Analysis of Category Partners Nielsen Report, Excel Dashboard Through 06.27.20