Holiday
Toolkit

No matter the celebration – from Thanksgiving to New Year’s – it’s always the perfect time of year to celebrate with blueberries.

Tip Sheet

We’ve created one 8.5×11” print-ready tip sheet geared toward consumers, available for download below. Suitable for in-person handouts, online content or message inspiration, the tip sheet delivers enticing holiday inspiration around blueberries – from how to get involved during the season of giving to a timely sampling of recipes from blueberry.org.

Recipe Content

Recipes are a critical marketing tool for inspiring sales. Use the carousel to browse – and click through to – the seasonal holiday recipes we’re using to grab attention and encourage blueberry purchases. Immediately below, download the recipe images and 5”x7” cards that correspond to the featured recipes.

Social Media Content

Amplify your impact with our plug-and-play social posts, which you can preview below. Then, download the zip folder containing all image files (formatted as 1:1 squares for Instagram and more), as well as suggested post captions you can use as is or modify to fit your own online voice. Want to leverage USHBC’s post activity? Find us @blueberries (and @blueberrycouncil on TikTok) and come back in mid-October to find additional new assets to promote the Very Merry Giveaway.

Digital Ads

Kicking things up a notch? Boost your existing efforts with accompanying online ads. We’ve created multiple versions for you to choose from – or to swap in and out throughout August, September and October. Download all versions below; you’ll find all the standard sizes for digital ads – 160×600, 300×50, 300×250, 300×600 and 728×90 – even suiting newsletter templates and more.

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POS Order Form

Capture shoppers’ attention and encourage them to buy more blues with turnkey POS (point of sale) materials in a variety of designs and specs. Just fill out the POS order form below!

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